Reach your exact buyers with precision-targeted social advertising

Why paid social matters for B2B

Organic reach has its limits. Paid social lets you put your message directly in front of the specific job titles, companies and industries you want to reach. For B2B, this is transformative. LinkedIn’s targeting allows you to reach decision-makers by seniority, function, company size and industry with a precision that no other channel can match.

For companies between $1M and $25M, paid social bridges the gap between brand awareness and pipeline generation. It accelerates the visibility that organic strategies build over time and delivers measurable results within weeks.

Our approach

LinkedIn Ads

LinkedIn is the most powerful paid channel for B2B. We build campaigns across the full funnel: Sponsored Content for awareness, Lead Gen Forms for capture and Conversation Ads for direct engagement. Our targeting strategies go beyond basic demographics, using matched audiences, lookalike modelling and account-based targeting to reach your ideal clients.

We manage budgets carefully. LinkedIn’s CPCs are higher than other platforms, which makes precision and creative quality essential. Every pound of spend needs to work hard, and we ensure it does.

Meta Ads for B2B

Meta (Facebook and Instagram) is often overlooked for B2B, but it can be remarkably effective when used strategically. Lower CPCs make it ideal for retargeting, content promotion and top-of-funnel awareness. We use custom audiences and interest-based targeting to reach professional buyers in their personal browsing time, reinforcing messages delivered on LinkedIn.

Creative that converts

The best targeting in the world fails with poor creative. We produce ad creative designed specifically for B2B audiences: clear value propositions, professional design and copy that speaks to commercial outcomes. We test formats, messaging and visuals systematically to find what resonates with your market.

How we work

Every campaign starts with strategy. We define your ideal customer profile, map the buyer journey and build a media plan that allocates budget where it will have the greatest impact. We launch, monitor and optimise continuously, with transparent reporting on spend, leads and cost per acquisition.

Testing and optimisation

We run structured A/B tests on audiences, creative and landing pages. Performance data drives every decision. We scale what works and cut what does not, ensuring your budget delivers maximum return.

The Seichō difference

We are not a media buying agency that treats B2B like consumer advertising. We understand long sales cycles, high-value deals and the importance of lead quality over volume. Our campaigns are built to generate pipeline, not just clicks.