Dublin, Boston, Melbourne
We’re mid-sprint on three projects right now that, between them, cover just about every type of brief we love taking on. A custom CRM build. A full brand audit and website redesign. A brand-new identity and website for a SaaS company. Three different cities, three different industries, three completely different problems to solve.
That’s the kind of mix that keeps the work interesting.
Building a CRM from scratch for an events company
Off-the-shelf CRMs are built for generic sales teams. They’re fine if you’re tracking a simple pipeline, but events are a different animal. You’ve got venues, suppliers, guest lists, timelines, budgets, and a dozen moving parts that change by the hour. Trying to wedge all of that into HubSpot or Salesforce ends up creating more admin than it saves.
So we’re building one from scratch. Custom data models, workflows that actually match how the team operates, and a UI that doesn’t make you want to throw your laptop out the window. It’s the kind of project where understanding the business is just as important as writing clean code. We spent the first two weeks mapping how the team actually works before we wrote a line.
The client is based in Dublin, and we’ve been in and out of their office getting into the detail. That matters. You can’t build a system people will actually use if you’ve never watched them work.
Brand audit and website design for a family investment office
This one’s different. A family investment office in Boston that’s repositioning. The existing brand didn’t reflect where the business is now or where it’s heading. So the brief started with a full audit: messaging, visual identity, market positioning, all of it.
What we found was a gap between how the firm operates (serious, considered, quietly excellent) and how the brand presented itself (dated, generic, interchangeable with a hundred other firms in the same space). The website was the same story. Functional, but it wasn’t doing any heavy lifting for credibility or trust.
We’re rebuilding both. New visual identity that feels appropriate for the sector without being boring. A website that gives potential partners and investors confidence before anyone picks up the phone. In financial services, your website is often the first due diligence check someone runs. It needs to hold up.
Brand creation and website development for B2B SaaS
Melbourne. Completely new brand. The founders had a product, early traction, a handful of paying customers, and absolutely nothing in the way of visual identity or a proper web presence. They’d been running on a logo someone made in Canva and a landing page that looked like it was built in 2019.
That’s not unusual for early-stage SaaS. You’re focused on product, and rightly so. But there comes a point where the lack of brand starts to cost you. Sales conversations stall because prospects can’t get a read on who you are. Hiring gets harder because nobody wants to join a company that looks like a side project.
We’re building the full package: brand strategy, visual identity, tone of voice, and a website that does the selling when the founders aren’t in the room. The goal is to give them something that looks and feels like a company that’s been around for five years, not five months.
The common thread
Three projects, three continents, three very different industries. But the brief is always the same underneath: build something that actually works for the people using it, and make sure it looks like it belongs to a business that knows what it’s doing.
That’s what we do at Seichō. Whether it’s code, brand, or both.