Dr Quinn approached us following the change of public service provision. His ambition was to establish a private vasectomy clinic that retained the highest levels of care and service and that this was reflected in all supporting brand and marketing materials.
Vasectomy is a highly private matter and the success of this new private health clinic was wholly reliant on the brand delivering the same level of professionalism and understanding as clients could expect from Dr Quinn. We were respectful to the needs of all parties, ensuring adequate information was provided both online and in print to allow clients to make an informed decision on their choice of surgery.
Establishing a private clinic in an increasingly competitive market place needs to be navigated with consideration. Coupling this with the sensitive nature of the service provided by Vasectomy Chicago, we had unique challenges and opportunities to bear in mind.
Dr Quinn by his own admission is a digital marketing novice and so decided to outsource his marketing efforts to a full-service agency to set the brand positions and to grow their digital presence while exploring opportunities to reach his ideal customer.
The demand for private medical procedures is increasing right across the healthcare profession. More and more doctors are establishing private clinics and healthcare facilities to meet these demands. However, there is a fine line in branding between getting it right or wrong. By focusing on successful patient outcomes, we ensure effective communication throughout all our brand and digital activities. In addition to the brand and website development, we delivered a robust digital marketing strategy including keyword research, social media guidelines, design of creative and content.
As a result, our clients are able to become the provider of choice for their services. They gain strong referrals and recommendations to ensure further business.
By partnering with Intelligent Growth Creative, Vasectomy Chicago successfully launched their private clinic and built an inbound lead-generation system that led to continued growth, market visibility and sales. All while retained the highest level of professionalism and client care expected from a private medical clinic.
By focusing on brand positioning, establishing a highly functioning website and delivering a tailored digital marketing plan, we met and exceeded the core objectives of the business.
