Our working lives have shifted to being more inclusive, more people-centric, more flexible, and just plain better for both employees and companies. And yet, many businesses are trying to attract talent like it’s 1980. Flexas consultancy support businesses through strategic consultancy to support the ever changing needs of the workforce today and tomorrow.
Working directly with the management team within Flexas, we developed a considered approach to their business objectives and mapped this to the delivery of key milestones across multiple business functions. This helped them maintain the momentum of the business, while enhancing the overall performance of key functions across sales, marketing and operations.
The delivery of an inclusive brand was incredibly important to the Directors and this is something we considered from the start. Keeping a neutral but effective colour palette, backed by a clean contemporary identity allowed us meet the goals of the project.
From a language perspective the brand focuses dually on the businesses it works with and the people they support collectively.
This use of brand strategy was delivered across all digital marketing strategies
From the outset, we adopted a human-centric approach to design, messaging and delivery of a creative that engaged the different but related target audiences. Every element from brand to social post language was carefully considered to ensure the highest level of positioning and strategic focus was retained. The result is a cohesive, inclusive brand and digital presence that aligns perfectly with and communicates directly to the markets we are targeting.
By partnering with Intelligent Growth Creative, Kerb Appeal successfully launched into the UK & Irish markets gaining traction with a number of key real estate photographers.
The ongoing focus is to build this momentum and continue to capture market share from the established players. This will be supported by ongoing digital marketing campaigns and rigorous marketing testing.
