Kerb Appeal is a real estate photography SAAS (Software As A Service) business supporting photographers world-wide with client management, scheduling and billing.
Founded in Dublin, Ireland, Kerb Appeal helps real estate photographers who manage multiple clients to do so efficiently and effectively, while ensuring the highest levels of customer service.
Seicho’s consultative approach ensured delivery of key milestones across multiple business functions:
With a technical background, the Directors of Kerb Appeal are confident in their platforms ability to meet the demanding needs of real estate photographers world-wide.
Backed by experience and ambition, Seicho were engaged to reflect this in a brand strategy and identity that clearly communicated the benefits and values of the brand to its core audiences and markets.
Establishing a new software in a highly sophisticated market, we had to differentiate the brand and ensure it resonated with those likely to use the service.
Further, without any established website, we focused on a strategy that would set foundations for growth and allow for maximum ongoing marketing testing and development. This will be backed by a robust digital marketing and attribution setting.
Seicho were engaged as the full-service design, development and marketing partner to create and launch the Kerb Appeal brand.
By partnering with Intelligent Growth Creative, Kerb Appeal successfully launched into the UK & Irish markets gaining traction with a number of key real estate photographers.
The ongoing focus is to build this momentum and continue to capture market share from the established players. This will be supported by ongoing digital marketing campaigns and rigorous marketing testing.
